Ideal for cutting queues in coffee shops or fast food outlets. Some customers walk away if they see a queue at the counter
Can be configured to upsell products with automatic prompts for side orders etc. The kiosk shows all possibilities, by illustrating every product available
Research shows that on average customers using self service kiosks will spend 15% more when ordering at a kiosk, rather than the counter
Customers usually take more time ordering (kiosks aren’t impatient) when there isn’t a server or other customers waiting for them to make their choice
Orders are sent directly through to the preparation area/kitchen. This reduces the average wait time for orders to be fulfilled.
If there is a mistake, it is the customers fault for not reviewing the sale. Kiosk orders prevent orders from being misheard by the server.
The customer can enter their order personalised to their requirements. A summary of what they have ordered will be shown before they confirm. At this point they can add/edit/delete items if necessary
Allergen information can easily be viewed by the customer, which serving staff often forget. This reduces the chance of a mistake being made and ensures the outlet is legally covered should a mistake arise
The large screen can be used to display promotions and offers when the unit is idle, exactly as a digital menu board does, with rolling promotions
Payments must be completed before the order is processed to protect from false orders and to ensure payment, resulting in better security at point of sale
Because the order is prepaid there are no cards or cash in the hands of the server. This eliminates ‘sweet hearting’ by staff
Kiosks minimise the number of staff needed, they do not take breaks, get grumpy or call in sick!
Kiosks free up staff making them available to undertake other duties
Kiosks offer upselling and cross selling opportunities – with pictures of meals, increasing average customer spend, and consequently increasing profit
Kiosks allow customers to purchase products that they were possibly previously not aware were available, again increasing profit
Kiosks encourage ‘grab and go’ by offering a quicker checkout service
Many customers have realised through usage, that they prefer kiosk ordering rather than ordering at the counter
Kiosks allow customers to be served faster and therefore the business can process more orders
Kiosks encourage people to spend more since the most popular and high margin items are what is initially seen on the screen
Kiosks can be used as a supplementary server when the serving counter is busy, it is often at this juncture when customers begin to prefer kiosks when placing orders
